Re-imagining mental illness

A friend of mine pointed me to a series of internet videos (and now a book), seeking to popularize radically different ideas about mental illnesses like bipolar disorder and schizophrenia, and their relation to experiences of spiritual emergency and spiritual awakening.
He comes from a marketing background, he's not a psychologist or doctor. He uses his own story and carefully orchestrated visuals to tie together and explain the work of people like Stanislov and Christina Grof, John Weir Perry, Soteria House, Robert Whitaker, and Carl Jung.
I wish that thinking and writing about the ideas in these videos was the most pressing thing I had to do. But alas, homework, laundry, and a bunch of other business are keeping me too busy...